Tips For Your Jewelry Website
Most of my customers have websites – some as full time enterprises, but most just as a way to promote their business or part time e-commerce for extra income. I have run my business online exclusively for 9 years. Here are a few of the key success factors that I have discovered through much trial and error:
a. Make your site personal – tell your story, prominently display your personal contact (name, phone #, email) information on every page of the site. Put your photo on the homepage and/ or contact us page. Anything you can do to make a connection will likely be the difference between a new customer and not.
b. Simple navigation – think about the flow that a customer goes through from the time they enter the site til making a purchase or completing the desired objective (fill out a form, send you an email… whatever you objective may be). The navigation should be intuitive with as few required actions (ie, clicking, reading, form-filling) as possible.
c. Proof read your copy - double check your content for grammar and syntax. Every page should make sense! Don’t use abreviations or slang. Poorly written copy is a big turn off and first impressions are huge. As it is only 1 out of 100 visitors to your site will make a purchase and this is actually a pretty converation rate (1%).
d. Don’t be boring! Your site needs to be original, fun, artistic, etc. in order to standout.
e. Make important buttons such as “Add to cart” yellow, orange or another bright color that really stands out. You don’t want people searching the page to figure out how to get something into the cart!
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